Aesthetic treatment among men is on the rise - for a number of reasons. Firstly, because their spouses or partners encourage them to explore the potential of treatment refining their appearance. Secondly, because it is easy and more treatments than ever before are non-invasive, making them ideal for the modern man who does not want to wait for a set recovery period before returning to daily life. And thirdly, because the results are highly effective and very natural - giving men their desired youthful look but without feminising any of their features.
With that said, what are the most popular aesthetic treatments?
What are the most popular male aesthetic treatments?
Aesthetic treatments have not only become more natural and widespread, but they have also become more socially acceptable - with male and female celebrities opening up more and more about their favourite treatments and products. This means that we know more than ever before about the preferred treatments of men, with some of the most common including:
Botox - for anti-aging and as a hyperhidrosis treatment (to combat excess sweating)
The latter two treatments are designed to give men the coveted male jawline and to enhance the masculine features of the face. Meanwhile, Botox is effective at reducing lines and other signs of aging as well as reducing sweat by paralysing the sweat glands in much the same way as you might paralyse the muscles which cause lines.
Profhilo is one of the most popular with both men and women because it boosts the natural production of collagen in the skin - resulting in firmer and younger-looking skin which can make a huge difference to the overall appearance of the client. A hair transplant is, again, something which makes a huge difference to overall appearance and is a relatively simple treatment.
Beyond the non-invasive aesthetic treatments, cosmetic surgery is also becoming increasingly popular with men of all ages and from all walks of life - with liposuction, male breast reduction, abdominoplasty, and blepharoplasty all becoming increasingly popular as men strive for the perfect physique. However, it is the rise in injectables and non-invasive solutions which are really taking the aesthetic market by the storm.
The difference between male and female aesthetics
The key difference between the aesthetics industry for men and women is their end or desired goal - with women seeking a refined solution to counteract the effects of aging, while men are often looking to enhance their masculine features while also fighting common signs of aging such as fine lines and the collection of fat deposits in the cheeks and around the body.
For clinicians and practitioners, the difference between the two lies in understanding how the anatomy and structures of men and women differ - for example identifying that men have greater muscle mass and so more product is required to create the same overall effect.
For more on the best treatments for men and how to tailor aesthetic treatments for the male market, head to our website and check out our other male-market articles.